Since Apple has always refrained from making significant product announcements on Fridays, September 12 is not taken into account. In recent years, the business has likewise avoided planning events on September 11. The most likely dates for the event, given these limitations, are Monday, September 8, Tuesday, September 9, and Wednesday, September 10. Gurman thinks the most likely dates are either Tuesday, September 9, or Wednesday, September 10.
An analysis of Apple's event history over the last ten years supports Gurman's predictions. Three of the ten most recent iPhone launch events took place on Wednesdays, and five took place on Tuesdays.
Mondays are theoretically available in the calendar, but only one happened on a Monday in 2024, making that day a less likely choice. With the exception of 2020, when production problems caused by the influenza forced the event to be postponed until October, most of Apple's autumn iPhone events likewise happened during the second week of September.
The iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3 are anticipated to be announced at this year's event. Press invitations are usually sent out by the company around a week in advance.